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SEO Factory agency - your link building partner

Increse website's ranking with strategic link building

Link building, a crucial search engine optimization (SEO) technique, can significantly boost your website’s ranking in search engine results. Search engines like Google gauge the importance of a webpage largely through the quantity and quality of its links, using them as indicators of the webpage’s value. Utilizing both external and internal links can increase your website’s visibility and facilitate site crawling by search engines.

The goal?

Improve a website’s visibility, authority, and ranking in search engine results pages.

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What makes a link significant?

In the ever-evolving landscape of Google’s algorithm updates, one constant remains – the importance of keyword research for inbound marketers keen to optimize their websites.

Certain factors play a key role in determining the value of a specific link for your website’s ranking. These include:

bullet-2Global popularity

Sites with higher popularity tend to have more external links. This explains why websites like Wikipedia often rank highly in search results – they are linked to by numerous other sites.

bullet-2Local popularity

The wording used in the hyperlink to your site matters. If “shoe store” is the anchor text, it sends a strong signal that your site is an excellent resource for shoes. However, excessive use of the same keywords may cause search engines to suspect spam.

bullet-2Anchor text

Right keywords act as gateways to your site, attracting more visitors and conversions.

bullet-2Link context

The more relevant the context of the link to your website’s topic, the more valuable the link is. The transition from the page containing the link to the linked page should feel organic.

bullet-2Link source

Links from authoritative sites carry more weight. For example, a link from Google’s official blog has more credibility than one from a personal blog on WordPress. Search engines can filter out spam and irrelevant content, using ranking systems to evaluate the credibility of individual webpages.

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What Does Link Building Involve?

Building links to your website primarily involves two methods: internal and external. Although external links are challenging to acquire, since they originate from other websites, internal linking can be started instantly and is under your control. Implementing internal links strategically can significantly enhance your SEO.

Deep linking, linking to pages other than just your homepage or contact page, is an effective practice. Make sure every page on your website is reachable via at least one text link. Strengthen your internal linking by linking to pertinent blog posts and product pages instead of always directing visitors to your homepage. Regular blogging provides more opportunities for internal linking.

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How long does it take to see link building results?

Clients often want to know the time it takes to observe a tangible impact from link-building efforts. Given the considerable investment of time, work, and money in building quality links, immediate results are desirable. However, it usually takes anywhere between 3 to 12 months to see any significant change in your site’s visibility. Several important factors influence the speed at which link building impacts your website’s visibility.

What are the costs associated with link building?

Link building costs can range anywhere from $100 to more than $1,500 per link, depending on your industry. Campaign budgets commonly fall between $800 and $2,000 per month, often linked to content marketing activities that have secondary KPIs. However, if you’re wondering about the costs of manual link building, it’s important to note that it may not be suitable for every business due to the high costs involved. Links are valuable, but finding alternative ways to generate them can be more cost-effective.

The ultimate cost of link building depends on the benefits the links provide and the difficulty of generating links in your particular industry. It’s vital to calculate the lifetime value of a link before investing in manual link building, as paying a high price for a link with no other KPIs might not make sense. Always ensure you perform this calculation or consult an expert before pursuing expensive links.

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When does link building fail?

Link building campaigns usually fail due to a combination of factors, such as sourcing links from low-quality directories, lack of diversity or relevance in links, over-optimized anchor text, mismatched search intent in content, poor content quality, content cannibalization, or high keyword competition. Analyzing these issues can help diagnose problems with your link-building strategy.

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Bespoke link building solutions by SEO Factory Agency

Seo Factory Agency is a trusted link building company that devises white hat link building strategies tailored to your specific industry requirements. In addition to developing bespoke link building tactics, we also craft an internal SEO link building framework to optimize your website’s backlink strategy. If you require a white label link building partner to cater to your clients' needs, our link building agency offers solutions designed to increase traffic for your clients and enhance your business profitability.

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Seo Factory provides its partners with solutions that allow them to transform and optimize their performance so that they can quickly and intuitively adapt to the changing dynamics of the online environment.

By strengthening its online presence, Seo Factory helps its partners make the most of market opportunities and become more agile and competitive.

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